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The Hanoi Department of Tourism has launched a series of programs and products to attract more visitors in the lead-up to major national events, including the 80th anniversary of the August Revolution and Vietnam’s National Day (2th September).
During the first half of 2025, Hanoi recorded remarkable growth, welcoming 15.56 million visitors—an increase of 11.8% compared to the same period last year—including 3.66 million international tourists, up 22%. Tourism revenue reached approximately VND 62.4 trillion (US$2.49 billion), marking a 15% year-on-year rise. In June alone, nearly 500,000 international visitors arrived in Hanoi. Online accommodation searches skyrocketed, increasing 44 times, with hotspots concentrated in Hoan Kiem and Ba Dinh districts where many National Day festivities are scheduled to take place.
Tourism companies such as Vietravel, Vietfoot Travel, and Saigontourist are rolling out new experiences that spotlight Vietnam’s natural landscapes and historical depth. Night tours at iconic locations like Hoa Lo Prison, the Imperial Citadel of Thang Long, and the Temple of Literature are especially appealing to younger and international audiences who want to explore Hanoi after dark. Autumn and winter are viewed as the peak seasons for inbound tourism, as the city becomes a top destination for those seeking cool weather and cultural vibrancy.
Hanoi aims to attract 31 million visitors in 2025, including 7.5 million international arrivals. The city's tourism sector expects to generate VND 130 trillion (approximately US$5.2 billion) in total revenue for the year.
Here are some exciting activities for visitors.
1. New Night Tours & Unique Experiences
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Tran Vu Bell Night Tour at Quan Thanh Temple, recreating spiritual ambiance under dramatic lighting.
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Two heritage routes: Nam Thang Long and Scholasticism Road connect ancient villages and historic landmarks of Thang Long–Hanoi.
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Nostalgic attractions: Truc Bach Subsidy Street and the Leng Keng Di San No. 6 tram car experience.
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Ethnic healing village experience in Ba Vi's Dao community.
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West Lake (Hồ Tây), Hanoi’s largest lake, now features scenic walking paths, lakeside cafes, and cultural events. The Trịnh Công Sơn Pedestrian Street adds charm with weekend music, art spaces, and a romantic lakeside vibe.
2. Regional Connectivity Expands
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River tours link Hanoi to Hung Yen, Bac Ninh, and Hai Duong.
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Railway journeys like the Red Flamboyant (Hanoi–Haiphong) and Five City Gates culinary tour bring fresh city experiences.
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Tourism is also expanding into Ba Vi, My Duc, and Soc Son with eco, agricultural, and community-based offerings.
3. Night Tours & Traveler Trends
Night experiences at Hoa Lo Prison, the Imperial Citadel, and Temple of Literature are gaining popularity among young and international tourists. Meanwhile, demand is rising for nature-based and sustainable tourism experiences.
Hanoi aims to attract 31 million visitors in 2025, including 7.5 million international arrivals. The city's tourism sector expects to generate VND 130 trillion (approximately US$5.2 billion) in total revenue for the year.
To sustain momentum, Hanoi is focusing on enhancing digital communication through websites, social media platforms like YouTube, Facebook, and TikTok, while leading efforts in MICE and culinary tourism. The city also plans to deepen regional cooperation to build attractive travel routes, invest in experiential community-based tourism in craft villages and ethnic regions, and improve infrastructure at key heritage sites. By combining digital outreach with rich cultural offerings, Hanoi aims to become a must-visit destination as it enters its most beautiful seasons—autumn and winter.
